The Big Fat Marketing Blog

A few months back, I ranted about how some news outlets (hi CNN!) were falling all over themselves inappropriately relying on online social networking tools to fill television airtime. (Check out the Mitchell & Webb clip in that link for an all too true example.)

Today, I’m happy to report that I’ve found a great example of a TV station doing it right in my own back yard.

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The Postal Regulatory Commission predictably and wisely chose to recommend that Congress hold onto the U.S. Postal Service’s monopoly on mail delivery and obligation to provide universal service.

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Look, your sales figures are down, and I’m sure your company’s overall morale is down, too. You may have put out the best kick-ass site (or kick-app, if it’s an e-commerce specimen), and your catalog redesign may have been the best thing to ever hit your customer’s mailboxes.

So instead of looking at red figures and harping on the negative, who don’t you spend a minor investment that could turn into a major morale booster. Enter your e-commerce site and your catalog - or both - in the 2009 MCM Awards. more

Pedigree dog food will run an ad in the upcoming Super Bowl and not overtly promote the product, but instead it will push pet adoption as the topic of the ad. It should be interesting to see how many pounds of chow this sells.

CBS News correspondent Andy Rooney did a few minutes on catalogs during his 60 Minutes segment last night. What did he have to say about them? more

… everywhere you go. If you put your money in those “Going Out of Business” signs, you may be in for a record year in 2009. And you’re probably having a pretty good 2008.

My wife and I were hoping our local National Wholesale Liquidators would stay open despite its recent Chapter 11 filing (and the fact we hadn’t shopped there for quite some time). But… we saw the signs going up Wednesday night. more