You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Nah. Not really.
If you have a TV, you likely know that’s the punch line to a very funny commercial for Old Spice.
Well, I think it’s hilarious. My husband thinks its just kind of dopey. That’s the thing about humor. Not everyone’s funny bone flexes in the same way.
It’s great to see that after all this time Penzeys Spices still produces one of the best print catalogs around. But it’s disheartening to see that Penzeys still hasn’t managed to take full advantage of the Internet.
With all the fuzzy, grainy home videos posted on YouTube it’s sometimes difficult to tell whether a brand has seeded a video or it’s just some goofy guys trying to gain notoriety.
The latest buzz is over two viral videos showing naked people working out. In one video, several people are working out in a gym. A naked, Chuck Lidell, an extreme fighter, (with certain areas blurred out) pumps up and down on a chin-up bar as his girlfriend Heidi Northcott, a professional poker player keeps a steady pace going on an elliptical machine sans clothing. The video had been viewed more than 11,000 times.
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I mean, would you shell out $15,000 for a super rare cask of cognac? They claim only 30 bottles are available.
Remy Martin, in as much a PR stunt as to gain loyal enthusiasts, hopes so. Here’s the story.
Don’t get me wrong, I love good liquor. I just had some Pappy Van Winkle 23-year-old bourbon last weekend. Delicious. Did not cure my bronchitis, however. But, it cost well shy of $15k and I don’t think any amount of marketing could get me to dish out that kind of cash, even if I had it to burn.
OK, I am not their target market, but still, pretending that I was, that would make for one very expensive party.
How about you? How would you market this?
“29 bottles of way-too-expensive cognac on the wall, 29 bottles of way-too-expensive cognac, take one down pass it around, 28 bottles of way-too-expensive cognac on the wall…”
The e-mail from leather-good manufacturer/marketer Col. Littleton in response to my online catalog request isn’t the prettiest I’ve ever seen; it’s just a few lines of text, no graphics, not even a logo. Even so, it conveys the brand’s down-home ethos better than most other thank-you e-mails I’ve received.
Five-day mail delivery has been viewed by many postal officials as the big panacea for the U.S. Postal service and its attendant financial vicissitudes. more
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