You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Try as it may, the NFL can’t get anyone to care about the Pro Bowl. It’s run contests to send fans to the post-season game in Hawaii, its tried to sell replicas of the funkadelic game jerseys, it’s even tried to refer to it as the NFL all-star game.
Oh, what a sad morning it was for me, as I went to grab breakfast at my local Burger King. The 700-calorie Enormous Omelette was no longer on the menu. True, I’ve been sticking to the BK Bargains since well before the economy tanked, but sometimes you need enough bacon, sausage, cheese, eggs and bread to clog your corrodded artery.
Worse, a few months ago, BK got rid of the Fully Loaded Steakhouse Burger. Whoever the BK marketer was who decided mashed potatoes would make a great condiment for a burger gets an automatic spot in the fat-guy hall-of-fame! more
But the Dallas-based Loomis Agency says it was simply intending to put out something clever and fun when it wrote, designed and produced a year-end video card using sock puppets to provide a hilarious commentary on the year’s business meltdown. The card was intended to be mailed to Loomis’ various internal lists.
That doesn’t matter. The video’s up on YouTube now, and it’s on fire, racking up more than 750,000 views since getting posted on Dec. 11. Not bad for an expense of about $500 bucks, says Loomis president Mike Sullivan. more
Pepsi has a new look that they will boldly promote throughout Times Square and they seem to be stuck on a theme of optimism and the new tagline “refresh everything.” I’m all for positive thinking, but is their timing a bit skewed? Will the newly “hip” logo make you crave more Pepsi, or will you stick to another brand?
Having just read my colleague Tim Parry’s post about Stop & Shop’s new Scan It! technology and the wonders of self-checkout at the grocery store, I felt compelled to put in my two cents on this topic.
The store I frequent most – an A&P Fresh that used to be a Food Emporium that is horribly overpriced because it’s in a shopping center where the rents are exorbitantly high – just recently installed several of these next generation “self-checkout” stations.
My wife went to the grocery store yesterday and came home complaining that it took her an extra five minutes to go through all the varieties of Tropicana orange juice to find the one we usually buy – which is the classic one without pulp.
You see, they just changed the design of the carton, and it’s now even harder to tell the varieties apart. Or maybe you just have to get used to it …
You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Try as it may, the NFL can’t get anyone to care about the Pro Bowl. It’s run contests to send fans to the post-season game in Hawaii, its tried to sell replicas of the funkadelic game jerseys, it’s even tried to refer to it as the NFL all-star game.
Oh, what a sad morning it was for me, as I went to grab breakfast at my local Burger King. The 700-calorie Enormous Omelette was no longer on the menu. True, I’ve been sticking to the BK Bargains since well before the economy tanked, but sometimes you need enough bacon, sausage, cheese, eggs and bread to clog your corrodded artery.
