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I’ve been thinking about a topic covered over at the BlogHer site last week. Do you unfriend someone on Facebook after they die?
The topic is a bit of a personal morbid fascination of late, but it could also have implications for marketers as well.
There’s a joke among the staff of Direct: The only thing that lasts longer than the scent of Tova Borgnine’s perfumes is the draw of a profile the magazine ran on her more than a decade ago.
Borgnine, a cosmetics marketer, was feature in a piece written by ace profile writer Diane Cyr in 1999 (http://directmag.com/drtv/marketing_personal_best_cosmetics/). The story pulls thousands of clicks annually.
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When I contacted Charlie McDowell for an interview regarding the success of his blog, Dear Girls Above Me (DGAM), the goal was to glean tips for gathering social media fans and followers. Since its launch in December 2009, DGAM has garnered nearly 25,000 followers on Twitter and more than 11,000 on Facebook. Surely, then, McDowell would have some handy marketing advice.
As it turns out, no. Nonetheless, there are lessons to be learned from the rapid, stealthy growth of DGAM.
I ordered a pair of Sandals from Onlineshoes.com last Wednesday night. So when I received an e-mail from the shoes Website, I figured it was part of some trigger campaign.
It was, sort of, but it had nothing to do with my transaction with the company. The e-mails’ subject line said “Warehouse Special: Improved Shipping 25% OFF.” Now that’s an attention getter. more
It all used to be so cut and dry. Brand Managers ruled the roost and did so by using standardized formulas and formats on traditional medias that have been tried and tested for years – peace descended upon the land – all was beautiful.
- ENTER – Disruptive Technologies – :) more
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Related Topics: Postal, Interactive, Direct Marketing, Operations & Fulfillment, E-Commerce, Mobile, Search, Just for Fun, Opinons, Social Media, E-Mail, Retail, Word of Mouth, Technology, Multichannel Marketing, Advertising/Media, Metrics/ROI, Creative, Branding, Events, Incentives, Games & Sweepstakes, Promotions, General
E-mail marketers discuss subject lines the way the British talk about the weather: incessantly. Heavily promotional terms such as “free” and “% off” are becoming somewhat less common, according to Experian, although you wouldn’t know it from my inbox. On the other hand, “cutesy” subject lines don’t work for some marketers, because recipients scan their inboxes so quickly. Yet for that same reason, you need to ensure that your subject line stands out.
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