Do you, like me, often question things and have a hard time making sense of it all?
* For instance, do you contemplate all the publicity– before and after — all the Super Bowl ads receive and wonder, why do so few people talk about the sales impact the spots made…or did not make?
* Who orders things from Facebook ads?
* Why so much advertising is entertaining when we know, for the most part, that those oh so clever ads rarely work?
* Why our email filters do not capture more SPAM?
* How Social Media has made us less Social? more
Last October Postmaster General John E. Potter called fiscal 2009 “devastating” and said change was coming. more
O’ the lessons to be learned from daily life. How we humans drift away from the simplicity of life to make things multi-layered, extremely complex and place things on a path to their ultimate demise. Not trying to be apocalyptic.;)
Yes, I’m sure for some of you that have read my rants you already know that I feel that the majority of complex situations are the outcome of human involvement. At the core, at the very inner workings of all systems surely problems will eventually arise. They can usually be solved rather easily, but we have built systems of layers that filter simple problems and allow them to percolate into our delicious world of complexity.
And now…..drifting back on course:) Enter the radically simple show Undercover Boss. Should we be surprised by the success of the show? more
What a difference a year makes.
Back in Jan. 2009, mailer industry groups chafed at the idea of the U.S. Postal Service cutting out a mail delivery day as a means to save money. To see what they said then, click herehttp://directmag.com/mail/0130-mail-groups/index.html\
Now they’re willing to accept one less delivery day if the USPS can make good on its claims that cutting out Saturday delivery will indeed save it $3 billion a year.
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Who says biblical scholars don’t have a sense of romance? Not the good folks at Eisenbrauns, a bookseller/publisher specializing in the ancient Near East and biblical studies. Having read my recent lament about the dull crop of Valentine’s Day marketing e-mails this year, James Spinti, the marketing director for Eisenbrauns’ book sales division, forwarded me the latest edition of the company’s e-newsletter, which included the results of its Valentine’s Day contest.
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In covering the multichannel business, we at MCM tend to use the terms “marketer” and “merchant” interchangeably. But are they really the same thing?
Not according to Dick Anderson, former president of Lands’ End. In the Businessweek article Customer Service: Marketer vs. Merchant, customer service guru Jeanne Bliss recalled her experience working at apparel direct merchant in the mid 1980s. more
Do you, like me, often question things and have a hard time making sense of it all?
