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How-to Set Up a Chatbot to Increase Email Marketing and Automation

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Almost half of the developed world is using some kind of chat bot or voice assistant to help them conveniently get through there day. When it comes to automation and email marketing many companies are turning to Artificial intelligence based software’s in order to connect with their clients, and customers. Chat bots are meant to drive personalization and are transforming the very nature of how humans interact with machines.

Email Marketing

When it comes to email marketing there are many different ways to acquire new clients, or customers. The way many marketing companies gain new leads is by allowing people to opt in to receiving emails. This can be apparent almost anywhere whether you are ordering a pizza, or visiting a site to buy a service, or product. You can find a chatbot development resource in a select amount of places. Targeted outreach lists with great leads opt in for emails.

Automating with Chat Bots

Instead of having your email clogged up with useless questions, or call centers being full of calls. You can actually save a ton of money by introducing a chat bot on your site that can do anything from help the customer shop, to helping someone reset their password.

The best part about this is the answers will always be specific and they have the ability to answer the customer quicker than the customer can actually ask the question. Over fifty percent of customers in the millennial age group will choose to shop with a site containing a chat bot over a site that does not have one. A chat bot makes the site much easier to navigate as it allows the customer to target what they are looking for much quicker.

What Industries Have the Most Growth

Chatbots are being introduced into most of the major industries including Law, Pharmaceuticals, and many different aspects of Healthcare. Health insurance websites are some of the most confusing sites to navigate. Just to find out if something is covered can take hours of combing through medical policies that most people have no clue how to understand. Advanced chatbots can answer complex questions immediately and create a lot more business. By having access to talk to a chatbot a person is more likely to stay on the site longer leading to a sale of some sort.

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