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Email Marketing: Tips for Writing Compelling Email Copy
Whether for business or personal use, email is an incredibly important channel for communication. A study in 2015 concluded that office employees can receive 121 emails per day. Imagine how much that number has grown in five short years. Regardless of the volume of email communication, a surprisingly small amount of emails are actually opened and clicked through.
So how can you, as a business owner, guarantee success for your email marketing? To succeed, you have to create amazing email copy. Grab your readers’ attention and make your product seem absolutely essential. Engage them with a personal approach while also staying short and sweet and to the point. If you can create a trusting, playful, and fun email marketing campaign, your readers will start looking forward to your name showing up in their inbox. Follow along for some more tips and tricks for creating fun and effective email copy.
Grab the reader’s attention.
We’ve already mentioned the sheer volume of emails in everybody’s inbox. To spark the reader’s interest, you have to grab their attention right off the bat with your subject line. Try to include dazzling facts or a direct appeal. Use dynamic words to stand out and numbers to draw the eye. Plus, you want to tell your audience they need what you’re selling. For example, are you more likely to invest in an article titled “Tips to Look Your Best for a Date” or “12 Must-Try Tips to Guarantee an Amazing First Date?” Even with your subject line, you have a responsibility to convince your audience what you’re promoting will dramatically improve their life. If you can grab them at the start, they’re more likely to click through to your full article to learn more.
Stay clear and concise.
While you want to use dynamic words and a flashy presentation, you also want to stay clear and concise with your message. Let’s be honest, no one wants to read a five-paragraph email in their inbox. Can you consolidate your thoughts into bullet points or better yet, fun graphics? The real test of a good email is to get the reader‘s attention and to keep it. Answer the questions you’ve posed and make a personal appeal. Provide access to further information to get them interested in your product’s website and follow that interest up with a purchase.
Utilize buttons and links.
To aid with clarity, you can always employ the use of buttons and highlighted links. By including a brightly colored call-to-action (CTA) button that says “Sign Up Now!” or “Start Saving Today!” you are likely to engage with the reader. Plus, you take away any work they may have to do to find the link. Forget about searching through paragraphs of info for the exact answer you need — make the link stand out so they’ll have to click to read more. Opening an email is a great start, but if you can encourage your audience to click for more, you’ll really have them hooked.
Your website traffic is crucial. Companies who invest in search engine optimization end up having more success in finding new clients and getting the word out about their business. By including links in your email, you’re helping increase the clicks on your site. A company like LinkLaboratory can help you with link building and innovative approaches to content creation. Their packages can increase your link volume and productivity. So while appealing to your customers directly through email, you can also lead them directly to your page.
Relate to the reader.
Perhaps one of the most important ways to engage with your audience is to make it personal and authentic. Something as simple as writing in second person makes the reader feel like you’re talking directly to them. You want to call them to action. Instead of writing, ”everyone should try this new restaurant,” try “you deserve a night out, treat yourself to fine dining today.” With the latter phrasing, your reader is more likely to think “hey, you’re right, I’ve been working hard, I do deserve a night out.” Also, read your audience. If you’re selling a fun, quirky product to a teenage crowd, feel free to use emojis or hip new slang. At the end of the day, people want to feel seen and heard. If you can write email copy that makes this happen, you’ll have a dedicated base of loyal customers in no time.