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Top 5 SEO Tips for Nonprofits
Nonprofit organizations are entities that prioritize raising funds for specific causes. Since nonprofits do not focus on making money, they may have limited operating budgets. Nonprofits compete against thousands of other organizations for donations and support. They can also be adversely affected by global events and recessions.
Nonprofits can economically raise their profile by improving their website’s domain authority (DA) score. Sites with higher DA scores place higher on relevant searches. You can use search engine optimization (SEO) strategies to improve your site’s ranking. This will increase the volume of organic traffic your website receives each month. Fortunately, it’s possible to do this affordably by implementing the tips discussed here.
1. Evaluate Your Backlinks
Backlinks are inbound links that appear on other websites and direct traffic to your site. Search engines send out crawlers to gather data about websites. The information they collect is used to grade your site and determine its DA score. These crawlers follow links. Without backlinks to your site, crawlers may not access your site, which will prevent it from appearing on the engine’s search engine results page (SERP).
You can use Search Atlas to evaluate your site’s backlinks. This free tool will run a comprehensive check on your site and determine the number of backlinks to your site. It will also identify problematic links from spam sites or irrelevant sites. The number of backlinks will improve your SEO ranking, but links from irrelevant sites can lower your score. SearchAtlas can help you identify and remove those harmful links.
2. Increase Your Backlinks
When you evaluate your site with Search Atlas, you will receive information about your competitors and the strength of their backlinks. This data can be used to help you identify relevant sites that may be interested in linking to your site.
Distribute relevant links on social media. Include working links in your nonprofit’s bio. When you add new content to your website you can post about it on social media and include a link directly to that content. Using keywords in your post and site content will help you attract people interested in the subject matter.
Use Search Atlas or an SEO checker to identify relevant and reputable blogs as well as contribute guest posts. A link to your website can be included in your bio with your post, which will increase the volume of quality backlinks to your site.
3. Use Keywords
Keywords are common terms people enter into search engines. When your site features content with keywords, it will be included in search results for those terms.
Your website will benefit from the use of keywords in the content on the site. Include keywords in blog posts and descriptions to increase your site’s DA score. There are free tools you can use to identify relevant search queries and keywords. They can also help you identify common questions people ask about relevant topics. You can address those questions in blog posts on your site to boost traffic. You should also use keywords for image file names and in the image alt text when you upload photographs.
4. Evaluate Outbound Links
Search engines also consider your outbound links when determining your DA score. Sites with too many outbound links are considered distracting. You should aim to include no more than one outbound link for every 200 written words of text when you make blog posts on your site.
You should also select outbound links carefully. Refer to the SEO checker to determine a site’s DA score before you include a link. Search engines believe link choices indicate how knowledgeable you are about your field. When your site links selectively to reputable sites with good DA scores, search engines will give your site a higher DA score.
5. Promote Engagement
Search engines assign higher DA scores to sites people engage with. If people visit your site and automatically leave, they add to your bounce rate, which lowers your DA score. This is why you want to target visitors who will find your content relevant and interesting.
When individuals stay on your site for a prolonged period of time, search engines conclude they found the information useful. This raises your site’s ranking. Your DA score will also increase if visitors click on links or engage with the material on the site. Add videos, games, and surveys to boost visitor interaction. Your score will also increase if visitors click on links to other pages on your site or use outbound links on your site.